RESUME 

Freelance Art Direction and Design (01/2023 - Present)
• Strategic Creative Partner: Collaborated with clients to develop and execute innovative visual strategies, driving brand growth and creative excellence.
• Brand Revitalization Expert: Conceptualized and implemented successful rebranding initiatives, resulting in significant business impact and enhanced brand recognition.
• Compelling Storyteller: Delivered persuasive presentations, influencing both business and creative decisions across various stakeholders.

Creative Director, UBTECH Robotics (05/2022 - 01/2023)
• Visionary Leadership: Spearheaded visual direction across multiple platforms, driving brand consistency and creative excellence.
• Rebranding Expertise: Conceptualized and executed two successful product rebrands, resulting in significant business impact.
• Influential Storytelling: Delivered compelling presentations, influencing both business and creative decisions across cross-functional teams.

Freelance Art Direction and Design (07/2021 - 05/2022)
• Creative Problem Solver: Provided art direction and design expertise to clients, tackling complex creative challenges and delivering effective solutions.
• Visual Identity Expert: Developed and refined visual identities for clients, ensuring consistency and alignment with brand narratives.
• Project Leadership: Managed multiple projects simultaneously, prioritizing tasks and meeting deadlines to deliver high-quality results.

Creative Director, UBTECH Robotics (05/2018 - 07/2021)
• Team Leadership: Supervised a team of four, collaborating with Brand Marketing and eCommerce units to expand creative resources across various channels.
• Product Launch Expertise: Orchestrated seven product launches, contributing to a cumulative revenue of $105 million.
• Integrated Campaigns: Crafted integrated campaigns and design solutions, ensuring alignment with brand narratives and seasonal initiatives.
• Brand Photography: Oversaw brand photography initiatives, coordinating with external agencies and freelancers to execute seasonal storytelling.

Art Director, Sphero (05/2016 - 05/2018)
• Revenue Driver: Developed and executed creative strategy and go-to-market creative for seven major product launches, resulting in $100 million in revenue.
• Multi-Channel Expertise: Managed the visual execution of multi-channel assets, encompassing digital ads, social media, and experiential activations.
• Award-Winning Creative: Led the ideation, conception, and creative execution of unique POP displays, earning two 2018 OMA Bronze Awards.

Art Director, The Integer Group (09/2011 - 05/2016)
• Creative Visionary: Developed and delivered creative concepts for brand and seasonal product campaigns for four brands.
• Collaborative Spirit: Collaborated with cross-functional teams to execute brand and seasonal visual assets across various channels.
• Brand Guardian: Ensured consistency and adherence to brand guidelines across all channels, maintaining high standards of quality in all deliverables.